Tuesday, 30 June 2015

Writing a Marketing Plan for Camp NaNoWriMo

Writing non-fiction during NaNoWriMo is not easy. Not that writing fiction is, but the real world words tend to create problems all on their own. Yeah, you guessed right – I will be tackling a non-fiction project in July. Contrary to my previous journey into non-fiction NaNoWriMo (not to be confused with NaNonFiWriMo taking place in November), I am better prepared this time.
My project is planned properly. Refreshing my memory on what a marketing plan entails, went better than I thought it would. It’s been years, literally! The contents have been thoroughly thought out and the Table of Contents already structured (and restructured) and ready for those first words to be penned.
And they will be something like “Michael’s Mystery – a story about a man investigating the truth behind serial murders, only to discover a woman could be involved whose power could destroy the future of the universe.”
Maybe a bit overly dramatic, but hey, that is what a blurb is supposed to do, right? Although in this case perhaps not dramatic enough.
Speaking of drama, I have also been looking into what goes into the making of a book trailer. Interesting concepts have come to light, and I am excited about exploring the option of making a book trailer for Michael's Mystery.
While I have watched my share of video clips on YouTube, I have by no means explored the platform for promoting my books. I have some ideas and will keep you posted on how I plan to accomplish bringing one of my books to life.
Marketing anything, books especially, is no longer the advertising campaigns they used to be not so long ago. In some ways marketing has become more personal, and to my inexperienced mind, more exciting. There are more platforms to explore and more exciting ways of doing things. And not only social media platforms. I think sometimes people get saturated with the advertising, and buy-me buy-me posts on the various sites. It could be that we forget there are people on the other end of that internet connection. People want interaction with a person not an IP address.
With Camp NaNoWriMo starting tomorrow I plan to write a marketing plan for a book, as my project. Hopefully, I will not make the same mistakes as others have, yet still manage to put a plan on the table that would get people interested in the adventures, challenges and lives of the characters that live in my fantasy world.