It doesn't matter if you are published or not, traditionally published or self- published, there is one thing that stands above every other thing in a writer's life: marketing. You have to get your name out there and establish your unique brand. You have to get people excited about your writing, your books and you.
It is also the one thing that both planners and pantsers have in common: a marketing strategy. Even if you are the world's best writer, if people don't know about you, they won't buy your books. Period.
You need a strategy and a plan to make this happen, and it doesn't have to wait until your first book is published. In fact it is better to start the process long before your book is published.
The strategy is what you want to achieve, and the plan is how you are going to do it, with dates, details and budgets - the works.
Start by setting yourself a goal. State the date by when you want to achieve it, and what you have to do to get it done. Get three hundred more followers on Facebook? Do ten guest posts on other people's blogs?
Everything should be measurable. Three hundred more followers than you have right now. You can measure that. Ten guest posts? You can measure that. A plan needs specifics so that you can see if it is working.
See you tomorrow!
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