Yay! A book festival! But public speaking freaks you out. Now what?

Yes, public speaking isn't for everyone, but as an author, you cannot let an opportunity pass to market your books. So what do you do now?

Book Festivals are not only about speakers, but there also has to be listeners too. Here are 6 tips to help with marketing your books at a book festival:

Be an active participant. Attend a discussion session or workshop about a topic or two that interests you. Take an active role in the discussion. Be sure to introduce yourself (Hi, I'm Linzé, I am a fantasy romance author, and I have a question about...) when you engage the speaker or another attendee in a discussion.

Be nice, just because. It takes nothing from you to be courteous to people. You don't have to like everyone, but you are talking to your market. Readers and book lovers like to engage with authors. Personally, I dislike being photographed, but I have learned that it won't kill me to be in front of a camera. If a reader asks to be photographed with me, I offer a genuine smile because someone will only go to that trouble if they want to be seen with me.

Dress well; your image says a lot. My daily life is spent in mostly casual clothing and I have been known to write in my pajamas, but it won't do when facing my readers. There is no need to dress up in heels and hose (unless you really want to) but taking care of your appearance also shows respect for your readers. It conveys a message of professionalism. You cannot expect your market to take you seriously if you don't take yourself seriously.

What does your brand say about you? For the authorpreneur, branding is an all-encompassing approach to your business as a published author. You spend time and money on the image portrayed by your book covers to showcase your product to the world. When you engage your readers and fans, be aware of the image, and brand, you want to them to associate with you as a person. If people make you nervous, make a point to learn to engage with people one on one. They will appreciate the attention and leave with a good impression and maybe a few of your books.

What to say, what not to say. It is a book festival, so people want to talk about their passion: books. If someone wants to talk about your books, you smile and chat and answer questions and autograph books for them. You do find people who want to talk about other people's books. If you are a fan of the same author, you will have common ground, but be careful not to spend too much time chatting when you have people waiting who want to talk to you about your books.
You could also face the situation of genre bashers. This happens when erotica writers are confronted with people who want to rip them apart for daring to write sex scenes in a book. If erotica is your genre, keep a cool head and suggest that they support other authors at the festival instead. If they bad-mouth another author for whatever reason, don't get into an argument and never agree with them. Rather suggest that not every book is to everyone's taste and that there are many other authors whose books they could read.
Avoid bad mouthing other authors because it reflects poorly on you. You might have an audience of fans of the other author and making them angry will not help your case.

Offer something in return. People like free stuff. This is a marketing opportunity where you can also give things away to gain more sales.
Think about the ads on television. Buy two tires from us and we will give you a movie ticket. Buy four and get two tickets. Car tires are expensive, so you will only replace them when safety becomes a concern. So why not treat yourself and drive your now safer car to the movie theater for a night out?
Book people, love book related things. Coffee mugs, bookmarks, shopping bags, gift cards for other books, etc. Or offer something where they can enjoy reading (or writing) at the same time - a foot massage voucher, pedicure, or a voucher for free coffee at a local coffee shop.

This is a basic list to help you get started, and there are more ideas that you can explore to market your books at a book festival.

Want to learn more about marketing your books? Take a look here.

I paused, and took a breath

Source: Medium

  

The project I am working on (at work) will soon be ending, and I will technically speaking be out of a job. Other projects are starting and some more in the pipeline, but the company has many project managers, and not all of them have a technical background to fall back on. As an engineer I also some experience as a system engineer, so I have more options to consider.

But I decided to take a metaphorical breath. While the project is not yet at an end, it is now a good time for me to reflect on my own future. Do I go back to engineering? Find a position as a systems engineer? Project manager? Or am I ready to do something else?

In 2018 I will be celebrating my fiftieth birthday, and as frightening as that feels sometimes, I have decided that I am not too old for a career change. I have changed careers before, but I had been younger, and the change was not as drastic as the one I am contemplating right now.

Then everything just fell into place. Whether you believe in fate, karma, or God (I am a Christian) when so many things fall into place, you know that the universe is on your side.

It all began with the course I recently completed. If you are a leader or have aspirations to go into management in the future, I can recommend the Values Based Leadership (VBL) Course, presented by the Graduate Business School of the University of Cape Town. The course is available online, and I had classmates from all over the world which added to the perspectives one needs to be exposed to in this environment.

You might readily wonder what the course did to trigger this radical change in my life because I am already in a management position. It wasn't the content of the course, it was the eye-opening it gave me at the lack of leadership and guidance for the younger generation of the workforce. In South Africa, and my industry especially, the concept of a generation gap is very real. In fact, that gap is about twenty years wide and if that doesn't scare the executives of any company, nothing will.

Why is it that bad? Engineering is engineering, isn't it? Unfortunately, when it comes to the military industry is not that simple. The design of a weapon system is not taught at university. How a system needs to be designed around constraints outside of your control (the military environment) is another thing not taught at any academic institution. So the real world is the only learning platform. But with the skilled and knowledgeable labour force about to retire, who is going to fill that gap? How are the executives going to ensure that the company will survive until the next generation is ready to step into those strategic leadership shoes?

Succession planning, knowledge sharing and vocational mentoring are the answers for the technical skills. But the organisational environment is changing almost every year, and the old guard has little interest in the new styles of leadership to encourage and motivate the younger generation. And that was what the VBL course taught me, or rather opened my eyes to the future.

I have had mentorship training at a previous employer, but that is not what I am aiming for in my career change. I want to be a life coach.

I don't know more than other people, nor can I claim to be a better engineer or project manager. But I have been where they are heading to. In fact, I am standing there right now. A four, five, six-way crossing leading away from me into an unknown future. Cross-roads are nothing new in anyone's life: personal, professional, financial, etc. Decisions that affect the future of your life either scare most people into inaction until it is too late, or they make the wrong decisions for themselves and their futures.

Life coaching was a natural choice for me, given my interest in training and mentoring. But it is so much more than that. People know deep inside where they want to go with their lives and sometimes they just need someone to help them find their way.

So I spent weeks thinking, praying, scribbling deep (and often scared) thoughts in my journal only to find yet more signs that the choice is the right one for me. I swallowed my trepidation at the radical choice and enrolled into a life coaching course online.

While the qualification I plan to do is more expensive, I decided to do that as soon as I can. My goals for this year remain in place, but this year is almost over. My current project will soon end.

I needed to look at my future.

I paused and took a deep breath.

I have a new goal. And a plan for my professional future.

On Being a Writer - Paulo Coelho style

Click the image for more detail

This is why my 2017 Goals are still on Track (mostly) – Part 1

A badge Linzé earned in a group
where writers hold themselves
accountable for daily writing

I wrote my first word of a first draft way back in 2001. While my odyssey to publication took another eleven years, I didn’t just write this one book. This first book was not my first published book, for that, I had to write some more before publication would be an option.
Why eleven years? There is no magic to this number, it was how long it took for me to figure out that I might actually be good enough.
What I did in those eleven years, established the foundation of why I now describe myself as a writer—I wrote.
In fact, I wrote another eight full-length novels: two are published, and the third is planned for October this year. The rest must wait their turn…it is a series after all.
In the years since that first attempt, writing became a habit. A daily habit that to date produced several more manuscripts, to the effect that this year my total creative word count now stands at over 2,200,000 words.
I started keeping a spreadsheet that I update at the end of every evening’s writing session. It was more curiosity in the beginning, but it has become more than that…it’s my daily ‘personal trainer’ if you like.

Source: Medium

Seeing the number of words I have written thus far is inspirational, but it is the words that have yet to come to life, that truly gets my writing brain into gear. So many stories that still need to be told!
Of course, I did not write as many words back then as I do now. In my own defense, it did take a while for my blonde brain cells to truly get the message: if you want to write, it is exactly what you should do. Write. Every day.
Some people set themselves a daily word target, others a daily time to write. I fall into the latter category. With a full-time job, my writing time is limited, and I want to squeeze every second that I can get out of it.
NaNoWriMo months change the goals a bit, but the words still count. They must. With an annual goal of one full-length novel, plus a few shorter stories to keep the creative juices flowing, I simply cannot help myself anymore—I have to write. When I don’t, I feel as if I am going to work without wearing a bra—something essential is missing.
Fortunately, that is one piece of clothing I have not yet forgotten!
I suppose it becomes a habit like brushing my teeth or putting on said bra. So that means when those words are not written, my creative mind will rot in a manner of speaking. Trust me, the zombie look will not look good on me.

Source: Medium

Whatever the target is you set for yourself, time or words, make it a habit. Habits become entrenched in the definition of who we are.
If you write, you will feel like a writer, you will think like a writer…you will be a writer.

Before you disappear back to reality, please take a moment to share this post with your friends. Thank you! 💜

Linzé Brandon is the author of several books and short stories. She is a project manager, closet artist, sometimes blogger and wife to an engineer who likes to play with a camera. The unicorns and fairies love playing with their German shepherds almost as much as their human pack members.

Book Feature: THE GHOST KING by Jeff Altabef

Welcome! Today I’m helping author Jeff Altabef launch his latest book, The Ghost King!

Excerpt: Chapter 5

Dermot’s face looked hard and resolute, as he appeared every bit the King his tribe needed. Done with Eamon, he turned toward Aaliss and softened his tone. “You and Wilky are welcome to join us on the field of battle. We could use your sword and Wilky’s... advice. You both have proven yourself worthy to be members of our tribe. It would honor me if you would join us.”
Join the tribe?
All eyes turned to her, and heat singed her face. She had no desire to commit to the Butcher Tribe. She desired a simple life, but she also needed to keep Eamon and Wilky safe. How could she do that and refuse? She needed time to think. “We will consider your generous offer and let you know our decision in the morning.”
Dermot looked disappointed, but he nodded. “So be it. May the herd be forever strong and the heavens guide us in all matters.” He rose and stalked off.
The War Council dispersed, leaving her, Wilky, and Eamon behind by the Naming Tree. Eamon rubbed his hand through his shaggy hair and walked in circles. “I can’t believe he’s doing this to me. Has he no faith in me?”
Aaliss stood in his path and forced him to stop. She pressed her hand against his chest. “Protecting the Stronghold is important. If the war goes badly, you’ll have to make sure the rest of the tribe is safe.”
“My place is at Dermot’s side. He should see that. I made an oath with P’mina to fight these invaders. I can’t stay behind now.”
Wilky stepped beside him. “You must come to the battle. We all must go. Otherwise, only darkness.”
Wilky might as well have swung a war hammer into Aaliss’s stomach. She seemed to have so little control over events. Surely, the Stronghold would be a safer place for Eamon than the battlefield, yet Wilky’s decree meant that she couldn’t keep him in the stone city behind the sturdy walls.
“We all have to go to the front to have a chance to win? Are you sure?” she asked, even though she knew the answer.
Wilky nodded. “Even then the result is hidden in shadows. I only see glimpses of light.”
Eamon whispered. “That settles it then. We’ll have to escape tonight.” He glanced over his shoulder.
Two armed members of the King’s Guard stood ten paces away, watching them.
Great. Another escape from the Stronghold, and this time we’ll be heading straight into the storm itself.
“There’s more,” said Wilky.
“More?” asked Eamon.
“A witch leads the Wolves. Darkness gathers behind her like a long shadow.” Eamon spit on the ground, his way of warding off evil spirits. Aaliss narrowed her eyes. “Witches can die like anyone else.” Her voice sounded sure, but her heart wasn’t. What did she know about witches?

Who are Aalis, Wilkey & why are they going to war? Will there be more magic & mayhem in this second book? One of the best parts of this release is you can get both books for only 99c right now!

What else is so great about this release? This exclusive excerpt! There are 5 featured excerpts on this tour. One on the Novel Publicity page, one on Jeff Altabef's Website, and 3 spread among the 20+ blogs that have helped Jeff with this release!

You can also enter this rafflecopter for a chance to win $50, signed paperbacks, or crown necklace!

a Rafflecopter giveaway

Special note for reviewers! If you reviewed the Ghost King or Red Death, email your review links to Naomi@novelpublicity.com & you’ll get entered for a $50 reviewer only prize!

About the Book

An Ancient Prophecy foretold.

An Evil haunts the land.

A battle looms against overwhelming odds.

Led by a powerful witch, a wild invading army threatens to tear the Soulless lands apart. To survive, the three tribes must join together, but old grievances and hatred divide them. Only Wilky can unite them, but when he glimpses the future, he sees only a glimmer of hope; too much of the future remains veiled in darkness.

As the battle approaches, King Dermot orders his brother, Eamon, to stay behind at the Stronghold and defend against a possible siege. Eamon, who took an oath to fight the invaders, defies his brother, risks everything, and plunges into a desperate race with Aaliss and Wilky to unite the tribes.

Enemies from all sides conspire against them. Only together can they hope to succeed against the witch who will stop at nothing to destroy them. Yet even united, they will need magic to defeat this enemy at their door.

As the battle looms, only one chance at survival remains--the Ghost King--but who is he, and what will be the price of their redemption?

About the Author

Jeff Altabef is an award-winning author who lives in New York with his wife, two daughters, and Charlie the dog. He spends time volunteering at the writing center in the local community college. After years of being accused of "telling stories," he thought he would make it official. He writes in both the thriller and young adult genres. Fourteenth Colony, a political thriller, was his debut novel. Evolved Publishing has published Jeff’s second thriller, Shatter Point, which won the Pinnacle Book Achievement Award for Fall 2014 in the category of Best Thriller.Jeff's first young adult novel, Wind Catcher: A Chosen Novel will be published in March by Evolved Publishing. He's extremely excited that his daughter, Erynn Altabef, is his co-author on the Chosen Series. As an avid Knicks fan, Jeff is prone to long periods of melancholy during hoops season. Jeff has a column on The Examiner focused on writing and a blog designed to encourage writing by those that like telling stories.

You can follow Jeff on Facebook, Twitter, or join his newsletter!

Q & A with...Russ Colchamiro

Book @ Goodreads

Today I welcome Russ Colchamiro to the Broomstick.

Q: What are your ambitions for your writing career?
A: To become a multiple best-selling author who can retire to a private island.  And, of course, to continue to write the best books I know how to write at the time that I write them. I want readers to have a great time with my books, eager to read the next one. I’d like to spin off into other mediums as well, getting back into comic books, and writing for TV. I’m working on it.

Q: Tell us about your latest release.

A:  Love, Murder & Mayhem is a new anthology from Crazy 8 Press, with 15 stories from 15 authors. While I’m typically a novelist, I served as editor for this one, and contributed one of the stories. Each tale contains at least one act of love or romance, at least one murder, with lots of mayhem, all in various science fiction settings. We have superhero and supervillain stories. Off-world and space cruiser stories. We’ve also got A.I., private eyes, sleep surrogates, time travel, an aliens/monsters mash-up and … one DuckBob!

Q: Give us an insight into your protagonist.

A:  My story is “The Hardwicke Files: The Case of My Old New Life and the One I Never Knew.” It centers on Angela Hardwicke, a private eye in that classic Sam Spade style, fedora, pinstripe suit, knows the angles. She’s appeared in two of my books already—first as a drop-in character in Genius de Milo, and then as being more substantial in Astropalooza—and I plan to write an entire series based on her. But I wanted to experiment first, getting a better feel for who she is, and her rhythms, with her in the lead. I also know her origin story, which I’ll write at some point, and I know where her personal arc is headed. I’m really into crime fiction these days and plan to stick with it for quite a while.

Q: Where do the ideas come from?

A:  Anywhere and everywhere. They usually just pop into my head when I least expect them. Sometimes I know the kind of story I want to write, so I’ll do some research, or just play around with the concept, but more often than not, one minute there’s no story, and the next minute there is.

Q: Do you work to an outline or plot or do you prefer just see where an idea takes you?A:  The longer I’m at this the more I do a lot of ‘pre-writing’ and outlining. I usually take 2-4 weeks working out the plot, and putting the basics to paper, including dialogue, setting, and key elements, and then go back when I’m done and follow my own blueprint. It allows me to write with more assertiveness, but also leaves room for inspiration—where the magic happens.

Q: Any tips on how to get through the dreaded writer’s block?

A:  Movement. Get up from your desk. Go into another room. Take a walk. Exercise. Just physically move around and change your physical perspective. I do some of my best writing while out walking my dog. I’m also a big believer in talking things out loud – to myself. The more I talk it through the more likely it is that I’ll figure out why I’m stuck. I’ll actually hear the problem. I’ll go through my story or scene and then go, “I really need … wait! Oh. THAT’S why it doesn’t work! I need to do this.” Motion is a remarkable catalyst.

Q: What can we expect from you down the line?

A:  I’ll be sitting down soon to write my first full-length Hardwicke book, and I’m currently about two-thirds done with a top secret project I can’t talk about yet. After that … I have about a half dozen projects in my queue; it’s just a matter of deciding which one to write next.

About the Editor: Russ Colchamiro

Russ Colchamiro is the author of the rollicking space adventure, Crossline, the hilarious sci-fi backpacking comedy series, Finders Keepers, Genius de Milo, and Astropalooza, and is editor of the new anthology, Love, Murder & Mayhem, all with Crazy 8 Press.

Russ lives in New Jersey with his wife, two children, and crazy dog, Simon, who may in fact be an alien himself. Russ has also contributed to several other anthologies, including Tales of the Crimson Keep, Pangaea, and Altered States of the Union, and TV Gods 2. He is now at work on a top-secret project, and a Finders Keepers spin-off.

As a matter of full disclosure, readers should not be surprised if Russ spontaneously teleports in a blast of white light followed by screaming fluorescent color and the feeling of being sucked through a tornado. It’s just how he gets around — windier than the bus, for sure, but much quicker.

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COVER REVEAL: Avishi by Saiswaroopa Iyer

~ Cover Reveal ~

Avishi by Saiswaroopa Iyer

12th July, 2017

Long before the times of Draupadi and Sita

Immortalised in the hymns of the Rig Veda

But largely forgotten to the memory of India

Is the Warrior Queen with an iron leg, Vishpala

Brought up in the pristine forest school of Naimisha, Avishi reaches the republic of Ashtagani in search of her destiny. When Khela, the oppressive King of the neighbouring Vrishabhavati begins to overwhelm and invade Ashtagani, Avishi rises to protect her settlement. But peril pursues her everywhere.

Separated from her love, her settlement broken, with a brutal injury needing amputation of her leg, can Avishi overcome Khela?

About the Author:

Saiswaroopa is an IITian and a former investment analyst turned author. Her keen interest in ancient Indian history, literature and culture made her take to writing. Her debut novel Abhaya, set in the times of Mahabharata was published in 2015. Avishi, her second novel set in Vedic India explores the legend of India’s first mentioned female warrior queen Vishpala.

She holds a certificate in Puranas from Oxford Centre for Hindu Studies. She is also trained in Carnatic Classical music and has won a state level gold medal from Tirumala Tirupati Devasthanams. 

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This Cover Reveal is brought to you by Book Review Tours